PFIZER
Country Brand Manager (Special Projects)
Strategic
Support
the strategic planning process for business based on customer insights to
enhance penetration
Develop
innovative impactful promotional programs, activities and exact events to
provide proper
Implementation
of marketing plans in accordance to promotional cycles and current
targets/tasks.
Work
on brand plan, campaigns, supporting the preparation of the project brief,
agency selection process, CEP registration, progress tracking, and ensuring
timely delivery of monthly report.
Review
IMS, dash board and share monthly report
Work
with medical and legal team to get appropriate approval for materials
Work
with the District Activation Managers & Activation Executives on product
knowledge, positioning and prioritization
Define
the implementation plan for the campaigns & monitor the SLA’s with various
stakeholders- both internal and external
Collaborate
with the vendors for the execution of campaigns
Run
analytics to assess current & future business trends & deploy plan to
accelerate business growth & mitigate risks
Operational
Optimally
utilize the budgets to drive the same
Control
performance of the marketing plan by monthly/quarterly monitoring of key
performance indicators and monthly reporting KPIs to CL
Prepare
Marketing slides for POA/Reviews and other important meetings
Work
with Cross Functional Team to drive brand/portfolio objectives
Develop
partnerships with multiple vendors to drive diagnostic infrastructure in the
country
Tailor
brand and execute brand strategies to local market needs, and define local
priorities for a brand or TA
Manage
local agencies for trans-creation (budget, scope, timing, and quality of
project)
Forecast
brand performance and track progress towards target
Monthly
field communication on performance, action items for the brand
Drive
Adult Immunization campaigns and Adult Vaccination shaping
Evaluate
effectiveness of the digital strategy & leverage on digital platform for
consumer awareness
Have
monthly reviews with the Sales, Marketing & Activation teams to keep them
up to date on channel/platform development/campaign updates and/or updates to
business process/design guide
Compliance
Ensure
compliance to the processes & conformity to the Pfizer policies in
execution of brand plan
Work
in collaboration with the Medical & Marketing team to validate the content
developed
Run
periodic risk assessment checks & define a mitigation plan for the programs
/ campaigns being implemented
Adhere
to the guidelines laid down by the Regulators while designing the campaigns
BASIC
QUALIFICATIONS
Graduate/MBA
in any discipline
5 - 8
years of total experience, preferably in FMCG, OTC industry
Relevant
Experience
Good
understanding of Indian Healthcare market/pharmaceutical industry
Ability
to work in a matrix organization
Ability
to develop and execute structured project plans
Requirement
for compliance to highest ethical standards
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