Glenmark Career Opportunity Product Manager
Job Description:
- Analyzing the market, competition & conducting market research to identify opportunities, threats & key issues.
- Resource will be responsible to drive the growth of the portfolio, also drive volume business and build new products.
- Develop Marketing Campaigns to increase brand promotion and recall at internal and external stakeholders.
- Monitors activities such as brand value proposition offered, brand activation, advertising concepts, pricing, packaging, and promotion.
- Ensures that brands leverage on the common market intelligence & consumer needs for the category.
- Widespread fieldwork to understand the market, evaluate an implementation of strategies and monitor key competitor activities.
- Deal with multiple departments across organization to ensure smooth delivery of inputs and overcome this by planning in advance and effective communication.
- Scans the business environment to explore options for revenue generation from new and existing customers.
- Prepares all annual plans and budget planning activities for all brands within the category.
- Develops market entry strategy for previously untapped geographies based on market intelligence and validate the same with Marketing Head.
- Ensures tracking & maintenance of optimal levels of budgets, costs & pricing with respect to the brand.
- Provides the necessary leadership and guidance to key employees and top performers through mentoring and identification of best practices to enhance performance excellence.
- Ensuring that the top-line & bottom-line objectives of the brand group are strictly met.
- Resource will be responsible to drive the growth of the portfolio, also drive volume business and build new products.
- Develop Marketing Campaigns to increase brand promotion and recall at internal and external stakeholders.
- Monitors activities such as brand value proposition offered, brand activation, advertising concepts, pricing, packaging, and promotion.
- Ensures that brands leverage on the common market intelligence & consumer needs for the category.
- Widespread fieldwork to understand the market, evaluate an implementation of strategies and monitor key competitor activities.
- Deal with multiple departments across organization to ensure smooth delivery of inputs and overcome this by planning in advance and effective communication.
- Scans the business environment to explore options for revenue generation from new and existing customers.
- Prepares all annual plans and budget planning activities for all brands within the category.
- Develops market entry strategy for previously untapped geographies based on market intelligence and validate the same with Marketing Head.
- Ensures tracking & maintenance of optimal levels of budgets, costs & pricing with respect to the brand.
- Provides the necessary leadership and guidance to key employees and top performers through mentoring and identification of best practices to enhance performance excellence.
- Ensuring that the top-line & bottom-line objectives of the brand group are strictly met.
Interested candidates can send CV @ amit.sharma7@glenmarkpharma.
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