ABBOTT Brand Operations Manager Graduate in Science / Pharmacy
JOB TITLE: Brand Operations Manager
BU: CNS & Neuro Psychiatry
LOCATION: Mumbai
REPORTING RELATIONSHIPS:
REPORTS TO: Portfolio Marketing Head
SUPERVISES: None
JOB DUTIES/ RESPONSIBILITIES/ ACCOUNTABILITIES:
BRAND DIFFERENTIATION WITHIN THE THERAPY SPACE
Achieve brand Sales and EI targets
Undertake minimum 15 days of fieldwork to capture insights
and field feedback
Prepare monthly reports analyzing market trends, competitor
sales and Abbott forecasts
Conduct research as per the brand need and therapy
requirements (on advice of marketing planning manager)
KEY INFORMATION AREAS TO BE DEVELOPED THROUGH MARKET
RESEARCH:
Current and Future Potential Assessment of Target Molecules
within Government Setups in India
Current Landscaping at All India Level and Local purchase by
key accounts, State Governments, Other Government hospitals if any; Price
points, Volume purchases etc.
Future Landscaping (Next 2-3 years); How the purchase
pattern is expected to grow or de grow over next few years, How the paradigm is
going to be shifted on account of Changing Govt. Policies
Decision making process in each of the key accounts: How the
decision making process flows from bottom to top and role at each level along
with the timeline required, What are the key factors that are of importance
when taking decision for inclusion of a molecule and brand Perceptions of
Target specialties
Current treatment pathways and protocols that are followed
by the clinicians and usage of various Crystalloid vs Colloids.
Unmet needs in existing molecules that are available in the
market
ENSURE PROCESS/ TASK ADHERENCE
Ensure quality and timely delivery/execution of campaign
collaterals/inputs/activities to field force
Effectively coordinate with other functional areas within
organization e.g. Medical, Training, Promo team, Supply Chain, Finance etc.
Making a list of upcoming orders, coordinate with
institution team, prepare required documents, maintain complete data and close
the loop
Work with cross functional teams to execute the work for the
division/ project
Use company reports/ data to analyse sales and stocks
activity
Coordinate with different departments to gain perspective,
including Trade, Supply chain, Sales, Medical and Purchase
Monitor in-clinic and out-clinic activities and evaluate
work output for KAMs (Key Account Managers)
EDUCATION / SKILLS / EXPERIENCE
EXPERIENCE: 4+ YEARS
EDUCATION:
Graduate in Science / Pharmacy
SKILL:
Excellent Communication Skills
Demonstrates creativity, innovation and drive for results
Ability to influence, lead and work with cross functional
teams
Analytical skills and good financial acumen
Problem solving and decision making skills
Planning and organizing skills for short term and long term
Time management and multi-tasking skills
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