General Marketing Manager-Skin Health @
Johnson & Johnson
Marketing Head - Beauty franchise
Caring for the world, one person at a
time has inspired and united the people of Johnson & Johnson for over 125
years. We embrace research and science -- bringing creative ideas, products and
services to advance the health and well-being of people. Every day, our more
than 130,000 employees across the world are blending heart, science and
ingenuity to profoundly change the trajectory of health for humanity.
Our Consumer Business touches a billion
lives around the world and works with the vision of 'Bringing science to the
art of healthy living'. J&J markets Consumer Products in India under 5
categories namely Johnson’s Baby; Women’s Health; Skin Health; Self Care, Oral
Care & Wound Care. Some of our key brands include Johnson's® Baby,
Stayfree®, Clean & Clear™, Neutrogena, Band-Aid®, Listerine®, ORSL and
Benadryl®.
Overview:
Johnson and Johnson are hiring for
Marketing Head for Beauty Franchise based in Mumbai.
This person will lead one of the 2
priority categories identified globally by J&J as a focus for growth and
investment. The incumbent will have the opportunity to shape new brands as well
as new business models and drive innovation in marketing for J&J.
Key Responsibilities:
Develop the Franchise Vision and
strategies that ensure long-term profitable growth and efficient P&L
management for Beauty franchise. Seek opportunities for brand extensions and
portfolio enhancement. Be accountable for the healthy franchise growth in terms
of financials, brand-wise profitability targets, brand equity measures and
product portfolio.
Develop and oversee the execution of an
Integrated Marketing Plan for the Beauty franchise that is aligned with the
defined Global Brand Spotlight & Positioning for the Beauty franchise.
Balance the global focus with the local needs of India and deliver a marketing
focus that supports enterprise goals while remaining profitable. Scan the
competitor environment, for trends, initiatives and opportunities - provide
relevant insights and help shape new solutions.
You would interact closely with the
regional and global franchise teams to ensure India’s needs are articulated
clearly and will provide a clear strategic direction for India that aligns the
entire organization against a common goal. Lead development of key strategic
partnerships, both internally with Regional Marketing counterparts and externally
with Global Agencies and Global Content/Media Partners. He / she will also be
responsible for contributing to the brand strategy for the Region along with
the Regional Franchise Leadership team.
Lead cross-agency team to develop an
Integrated Marketing Communication Plan that is rooted in consumer insights.
The regular works which are part of communication, such as platform agnostic
creative ideas, scripts, creatives, activations and media plan, needs to be
evolved as part of the overall. Build in stronger digital and analytics
insights and optimization to make effective brand decisions.
Liaise closely with multiple
cross-functional teams (Sales Team to activate marketing strategy in the local
environments; Regulatory & Compliance Teams to ensure adherence to all
regulations applicable; Supply Chain and Quality Teams for demonstrating
distribution/network efficiencies; cross-sector Medical & Pharma
counterparts to demonstrate on opportunities, systems and processes). Create
and communicate an inspiring message to gain followership across the
enterprise.
He/she would lead a team of 3 direct
reports (mix of Marketing Manager and Senior Brand managers). He/she is
expected to inspire, direct, motivate, coach and develop the team to
achieve/exceed business objectives, and ensure an appropriate cultural balance
in the team. He/she would be accountable for driving meaningful performance
& development conversations with the team members, and commit to their
performance enhancement, capability development & career growth in the
organization.
Qualifications
Education, Skill and Experience:
Qualification: MBA from Premier
institutes
9 to 10 years of marketing experience
in reputed fast-moving consumer product companies, preferably multinational
companies. Experience in Skincare/ beauty would be preferred
A stint in sales at the initial stage
of the career would help.
Ideal experiences:
Experience in providing marketing
thought leadership – taking consumer insight and using it to drive thinking and
good decisions
Proven skill in P&L
management/delivery. Demonstrated financial acumen in making effective business
decisions
Global brand experience – experience in
working in a global capacity and collaborating with regional groups would be
helpful
Experience in marketing in a digital
world (precision marketing, audience data strategy, social media, e-commerce,
analytics)
Successful navigation of complex
matrixed environments and cross functional teams
Proven track record of team leadership
and people development
Ideal leadership behaviors/skills:
Passion to be a brand-builder –
passionate about establishing a beloved brand for the consumer and building a
legacy
Strategic forward-thinking – bring
thought leadership to the marketing group
Innovative leader – be a modern
marketer
Analytics and insights driven thinker –
ability to use analytics and data to drive informed decisions and strategies
Influential and collaborative leader –
ability to influence across the enterprise to gain consensus with key partners
(local and global)
Global focus and mindset – recognize
and respond to the unique differences in different regions/countries
Comfort with ambiguity and risk
Talent developer – develops future
leaders
Are you ready to impact the world?
Johnson & Johnson offers an unusual
experience to professionals looking for an opportunity to work with hardworking
people who share your real passion for caring in an environment that empowers
you to drive your own career.
We are an equal opportunity employer
and value diversity at our company. We do not discriminate on the basis of
race, religion, color, national origin, gender, sexual orientation, age,
marital status, veteran status, or disability status.
Primary Location India-Maharashtra-Greater
Mumbai-
Organization Johnson & Johnson Private
Limited (8080)
Job Function Marketing
Requisition ID 1905767971W
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